Have you ever attended an exhibition of rugs? Have you ever attended an exhibition of rugs in a cave? American home design retailer ABC Carpet & Home has photographed its latest collection of rugs in upstate New York’s Howe Caverns.
Entitled The Genesis of Design, the campaign focuses on the brand’s Alchemy rug collection, which is made from recycled materials.
Photographer Jason Madara traveled 500 feet (152 metres) underground to shoot these amazing images, which appear to naturally integrate into their surroundings.